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OY!
The packagings were designed to enter Southern Cross Packaging Design Awards. The rule was to use tinplate as the material for olive oil packaging.
The concept of the logo is from the shape of olive. The continuing line conveys the impression of trees, so the colours from olive trees are used. The fresh and modern look of the logo also represented a young brand.
For packaging, the nature of olive oil requires special consideration of practicality and functionality. The rectangular form with round corners and curvy shape on the sides which
is easy for users to handle.
The sense of olive oil is usually fresh, natural and healthy feelings, because of its cleaning greenish gold colour, texture and nutritional value. Taking the advantage of the material, the packaging was used semi-clear coating.
It gives a shiny aluminium effect to the packaging. It would have a modern and elegant look, and be really different from other olive oil packaging on the self. The choices of the colours for packaging were orange, green and yellow which represent the colours of fresh, natural and olive oil.