La Gear

This was a team project to introduce the new LA Gear footwear collections. My main task in this project was to design the Newsletter (Shoes Catalogue). That included photo shoot planning, photo shooting (Shoes only), and photo retouching for the catalogue.

To plan the photo shoot, mood boards for each collection (i.e. Downtown LA, Malibu) was created to set the tones for better communication with photographer and models. I also needed to take photo of every shoes from each collection and retouch afterwards for putting them in the catalogue.

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